Store settings of TVs are usually adapted for sales promotion. The displays are bright, and colors are saturated and contrasted to attract attention, whereas the aspect ratio and refresh settings are not ideal. Calibration is the only way to ensure true colors on your TV.

We all want the colors displayed on our screen to be as realistic as possible. If color accuracy is also important in your work, this is absolutely vital. The most important thing is that the result on another screen or in the printed version is exactly what you wanted to create.

Without proper calibration, a printer simply will not deliver the image designed on the screen, since it prints a wrong or inaccurate color tone. Your printer therefore needs to be calibrated in order to enable printing with perfect color accuracy.